I have 7+ years experience of copywriting and editing. I work with creative agencies, design studios and clients in luxury, design and fashion, including:

Brands: D&AD, The Carlyle Hotel, Net-a-Porter, ASOS, IKEA, Threads Styling, The Sunday Times, Fogia, Hades Wool, Unilever, Mercedes-AMG and ABASK.

Agencies and studios: R/GA, Note Design Studio, Modern Designers, Dazed Media, Bridge Studio, Twin Studio, RANKIN and Anomaly. 

My writing is underpinned by a love of literature, contemporary culture, good design, strategic rigour and stories about everyday life. I work across tone of voice, messaging, campaigns, web, social, editorial and product copy. I love working with people who are curious about what can be achieved with words and who are pro-flexible working. I generally work in my own time on a project basis; tbh being on a laptop for 8 hours straight and doing back-to-back Zooms kind of makes me want to die.

Selected work

THE CARLYLE

Product copy for the iconic (genuinely, thank you very much) New York hotel.

D&AD

What does it take to make the work?Interviewing people in creative industries.

FOGIA

Category and product copy for the launch of Stockholm furnituremaker’s e-comm.

ABASK

Product copy for the luxury home design e-comm store from the founders of Matches.

THREADS STYLING

Playful social copy for personalised luxury shopping service, Threads.

NET-A-PORTER

Luxury product copy for Net-A-Porter and Mr Porter.

ASOS

Writing and editing over across ASOS’s homepage and Style Feed.

THE SUNDAY TIMES

Advertorial features for Frederic Malle, Christian Louboutin, H&M and more.

STYLIST MAGAZINE

Weekly newsletters about fashion for Stylist magazine.

What I can do for you: editing, tone of voice and brand guidelines, social, trend reports, research, product copy, web copy, campaigns. What I don’t do: writing copy to make it seem like a brand or product is ‘planet-friendly’ (been there, and I don’t want to do it again.) Want to work together or see my portfolio? Drop me a line.