Future Makers
As part of a major global overhaul of Siemens' employer brand, I was R/GA’s lead copywriter for the launch of Future Makers, an original content platform that tells the stories of the 372,000 people working for this 170 year old engineering brand.
As well as editing and being the gatekeeper for TOV, I interviewed people on factory floors, CEOs and interns, stitching together stories that challenge preconceptions about the Siemens brand, and what it takes to work there.
A sample of some of the stories I wrote for Future Makers:
