At R/GA London I created copy for Givenchy's new e-commerce platform, launched in September 2017. The client wanted shoppers to feel that they were receiving the same luxurious, attentive level of service as in a Givenchy atelier.

We gave special attention to My Account copy, helping shoppers to feel that they belong to the ‘Givenchy Family’ and highlighting the full suite of exclusive benefits they could expect from signing up.