At R/GA London I worked on the global rebrand of iconic skincare brand St Ives. The client was keen to draw attention to its cleansers, scrubs, moisturisers and body washes’ natural ingredients, and appeal to a new, younger audience.

We delivered the 'Feed Your Skin' campaign, which was fun, a little cheeky, and targeted nature-loving millennials. Work included concepting, TOV and copy for dotcom, social assets, print and TVCs. 

Alas, St Ives became involved in a lawsuit before we could launch(!) But much of this original skin-loving work still features on its packaging today.

“Stevie is an outstanding writer with a fierce wit and a brilliant turn of phrase. She pulls in cultural references with ease, knows how to craft words that stop people in their tracks and is a delight to collaborate with. Throughout her time in my team at R/GA she grafted hard, delivered lyrical work and ran our short story club with panache. In a nutshell, one-of-a-kind.” —Emma Lightfoot, Head of Copy, R/GA London

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